About ASCEN
A growth consultancy for companies that want to move forward with judgement.
ASCEN supports companies with real potential to understand their starting point, set clear priorities and execute the moves that genuinely move the business.
People with judgement behind every project.
ASCEN is not an anonymous structure. Behind every engagement there are people with real business experience who get involved in the day-to-day of the company.
Eduard Ros
Founder of ASCEN
Eduard founded ASCEN with a clear idea: to bring companies with real potential the judgement and support usually reserved for large corporations.
His work is to understand each company's starting point, set priorities together with its leadership and stay until decisions turn into measurable results.
Collaborators
Experts activated according to what each company needs.
Every project is supported by the profiles that genuinely add value at that moment, with no fixed structures or oversized teams.
We are more than40experts
We cover more than35specialties
Carlos Montaña
Expert in industrial transformation and EBITDA
EBITDA improvement and industrial transformation. Cost reduction, due diligence and post-acquisition execution.
Aitana Hernández
Expert in community building
Community building, experiences and events.
José María del Valle
Expert in industrial property and branding
Business development, brands and industrial property.
Anna Tejedo
Expert in e-commerce and social media
Ecommerce and social media.
Sara Dorda
Expert in marketing and social media
Marketing and social media specialist. Retired high-performance athlete.
Laura Codina
Expert in branding and creative strategy
Branding, visual identity and brand building.
Rafel Codina
Expert in UX/UI and brand experience
Interface design, user experience and web development.
Ramon Casacuberta
Expert in photography and audiovisual production
Photography and audiovisual production.
Gastón
Expert in engineering and technical consulting
Industrial electronic engineering and consulting for engineering projects.
Ferran Ruz
Expert in processes, product development and industrial quality
Processes, product development and industrial quality.
Partner companies
Organisations that add capabilities to the ASCEN network.
We collaborate with specialist companies that complement our work whenever a project requires it.
Who we are
ASCEN exists to close the gap between strategy and execution.
Most companies don't fail for lack of ideas, but for lack of focus, order and sustained support. That's why ASCEN exists: to get inside the company's reality, understand what's holding it back and work side by side until progress becomes its own.
We don't deliver reports that end up in a drawer. We work with leadership, with the team and with data, and we stay until decisions turn into measurable results.
We are a business growth consultancy, not an agency or a one-off service provider.
- Judgement before volume of actions.
- Real support, not just recommendations.
- Decisions grounded in data and context.
- Client autonomy as the end goal.
Growing with you so your company can move forward on its own.
Our goal isn't for you to depend on us. It's for the company to build its own judgement, method and rhythm so it keeps growing once we're gone.
These are the principles we apply on every project, without exception.
Honesty
If we don't see a fit or real upside, we say so before starting.
Focus
A few priorities executed well, rather than many half-finished initiatives.
Rigour
We analyse the business with data and market context, not with hunches.
Commitment
We get involved in execution and answer for what we set in motion.
Understand, prioritise, activate and consolidate.
Our support always follows a clear sequence, so each phase builds on the previous one and nothing is activated without judgement.
01 · Understand
Diagnosis of the starting point: business, market, team and real blockers.
02 · Prioritise
We rank opportunities by impact and by the company's capacity to execute.
03 · Activate
We launch the key moves with the experts each area actually needs.
04 · Consolidate
We install method and follow-up so progress no longer depends on us.
The areas where we usually create the most impact.
We work across the business, but the work tends to concentrate on these fronts.
Strategy and growth
Business model, positioning and a growth route with clear priorities.
Market and expansion
Fit validation, entry into new markets and channel development.
Sales and customers
Value proposition, pricing, messaging and commercial structure.
Organisation and execution
Roles, processes, indicators and follow-up rhythm to sustain progress.
Who it's for
Companies with real potential and the will to move.
We don't work with everyone. We look for projects where our support can change the company's trajectory.
If there's no fit, we say so in the first conversation.
- Established companies that have plateaued and don't know where to go next.
- Businesses growing without the order or structure to sustain it.
- Companies opening new markets or channels and wanting to do it well.
- Leadership teams that need a demanding, honest outside view.
What people usually ask us before starting.
What exactly is ASCEN?
ASCEN is a business growth consultancy. We support companies with potential to identify blockers, set priorities and execute the moves that push the business forward.
How is it different from traditional consulting?
We don't finish with a report. We get involved in execution alongside leadership and the team, and we work so the company gains autonomy.
How does a project start?
Always with the ASCEN Diagnosis: a first strategic read to understand the starting point and assess whether it makes sense to move forward together.
What kind of companies do you work with?
Companies with track record and real growth potential, across different sectors. What matters isn't size, but the willingness to make decisions and sustain them.
Get started
If you believe your company can do more, let's talk.
Tell us where your company is today and what you want to achieve. The first conversation is there to assess the fit and what would make sense to activate.